Social media that feels like life, not an ad.

I run the full social media operation for an artisan cheese workshop, end to end. Every account, post and campaign goes through me.

• Strategy: content strategy, campaign planning and project management from first idea to launch
• Production: content creation and editing, ready to publish
• Accounts: day-to-day handling of every social channel, plus account management and client communication

Brand mascot

A violin-playing cheese wedge, a nod to the Hegedűs name, built as a recurring character with a pose set for every content pillar.

Core concept Education Webshop Workshop Emotions & announcements Holidays & seasons

Managed bilingual social media across Instagram, Facebook and LinkedIn, including the rebrand from D8 Hotel to voco Budapest D8.

• Handled content creation end to end, from concept to published post
• Reworked the hotel's recurring post series: "A little birdie told me", a guest-review format playing on voco's bird mascot, plus the monthly Hidden gems and Top 8 posts
• Built the series around Budapest's classicist style, keeping the feed local and modern while reflecting the hotel's upscale standing
• Carried the audience through the rebrand period with a consistent tone and hashtag set

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Created lifestyle-led social and LinkedIn content for a boutique hotel, including seasonal campaigns and IHG One Rewards promotions.

• Handled content creation end to end, from concept to published post
• Put audience targeting at the centre of the strategy, including separate Hungarian and English LinkedIn posts so each language reaches the right market
• Researched how to reach the Chinese market through WeChat
• Worked towards more local collaborations and influencer partnerships

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Managed social media for a collection of Budapest hospitality venues, with the same full ownership as voco and Verno House.

• Handled content creation end to end, from concept to published post
• Raised the profile of the restaurants under the Botaniq Collection umbrella
• Made the collection's event spaces better known as a place to host

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Ran campaign communications for a national telecom provider.

• Coordinated campaign communication across platforms
• Planned campaigns from brief to rollout
• Managed the client relationship throughout